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Recent Posts

Search Term Report Changes: 3 Ways To Supplement Lost Search Term Data

Search Term Report Changes: 3 Ways To Supplement Lost Search Term Data

In September 2020, Google Ads announced that only search terms that “a significant number of users...
5 Common Google Ads Mistakes You Can Fix Today

5 Common Google Ads Mistakes You Can Fix Today

When reviewing our clients’ existing Google Ads services, we often notice the same issues are hurting...
5 Tips for Optimizing Your PPC Campaigns During the “New Normal”

5 Ways To Optimize Your Google Ads Campaigns

Since we are continuously adapting to “the new normal” and select industries are slowly re-opening their...
6 Tips to Help You Get the Most from Your Google Responsive Search Ads

6 Tips to Help You Get the Most from Your Google Responsive Search Ads

In 2018, Google introduced Responsive Search Ads (RSAs). In addition to Expanded Text Ads, RSAs allow...
5 Steps to Launching a Successful Google Ads Campaign

5 Steps to Launching a Successful Google Ads Campaign

Creating Google Ads campaign strategies is always exciting, but can be a bit daunting, especially if...
6 Times Branded Keywords Should Be Part of Your PPC Strategy

6 Times Branded Keywords Should Be Part of Your PPC Strategy

When should you bid on your own company name? One of the most frequent questions I...