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Recent Posts

LinkedIn Ads Tips: 10 Best Practices For B2B Digital Marketing Success
May 19, 2023
by Danielle Boone
With its robust targeting abilities, LinkedIn has become a linchpin for marketers in the B2B space....

9 Ways to Reduce Google Ads CPA
May 16, 2023
by Leo Pinon
Google Ads services are an incredibly effective way to advertise to consumers, but it comes with...

Mastering PPC for Lead Generation: A Comprehensive Guide for Digital Marketers
May 08, 2023
by Danielle Boone
Developing and executing a successful PPC strategy for lead generation can be a challenging task. It...

How will ChatGPT and Bing AI Affect Paid Search Advertising?
Apr 24, 2023
by Michael Meares
Spending on paid search advertising in the United States is expected to surpass 100 billion dollars...

Performance Max Vs Smart Shopping: What You Need To Know
Apr 21, 2023
by Go Fish Digital
In 2022, Google sunset Smart Shopping campaigns and replaced them with Performance Max. What do you...

7 Tools To Optimize Your International PPC Campaigns
Apr 13, 2023
by Leo Pinon
Do you need help creating or managing your international PPC campaigns? To help you out, Go...

How To Use Audience Targeting In Google Ads
Apr 11, 2023
by Lindsey Holt
Audience targeting within Google Ads services is crucial to the success of your campaigns, and there...

How to Improve Google Ads Quality Score in 2023
Apr 04, 2023
by Danielle Boone
For advertisers on Google, Quality Score is nothing new. But, is your Quality Score optimization strategy...
A group of women collaborating on an SEO vs PPC project.

SEO vs. PPC: Which Option Should You Choose?
Mar 31, 2023
by Somar Deal
If you're looking to increase your website's visibility and drive more traffic, you may have considered...

A Guide To Google Ads For Lawyers
Mar 30, 2023
by Brian Turk
Google Ads is one of the best advertising platforms available for law firms. If you're an...