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Recent Posts

The 3 Most Important Steps in a Website HTTPS Migration

The 3 Most Important Steps in a Website HTTPS Migration
Apr 12, 2017
by JR Ridley
If you’ve done any website work over the last 5 years, it’s almost guaranteed you’ve heard...
How Google May Associate Images with Search Results

How Google May Associate Images with Search Results
Apr 06, 2017
by Bill Slawski
How Images Maybe Chosen for Search Results A few years ago, some former employees of Google...
Caffeine: Google's Indexer

Caffeine: Google’s Indexer
Mar 23, 2017
by Bill Slawski
Google search engine updates are often mysterious events, but sometimes I come across information in Google...
Better Organic Search Results at Google Involving Geographic Location Queries

Better Organic Search Results at Google Involving Geographic Location Queries
Mar 09, 2017
by Bill Slawski
Has Google gotten better at organic search results involving location queries? I first started looking at...
Did the Groundhog Update Just Take Place at Google?

Did the Groundhog Update Just Take Place at Google?
Feb 08, 2017
by Bill Slawski
A story that ran at Search Engine Land a few days ago informed us of a...
How Google May Identify Device Locations Using Magnetic Fields from AC Powerlines

How Google May Identify Device Locations Using Magnetic Fields from AC Powerlines
Jan 26, 2017
by Bill Slawski
The Value of Knowing Location of Searchers to a Search Engine There are many reasons why...
Google to Extract Keywords from Image Text?

Google to Extract Keywords from Image Text?
Jan 19, 2017
by Bill Slawski
Might Google Extract Keywords from Image Text? A couple of years ago, I asked the question,...
Semantic Topic Modeling for Search Queries at Google

Semantic Topic Modeling for Search Queries at Google
Dec 28, 2016
by Bill Slawski
What is Semantic Topic Modeling? I came across some interesting papers at the Google Research pages...
Google's High Quality Sites Patent

Google’s High Quality Sites Patent
Dec 07, 2016
by Bill Slawski
You may recognize the names of one of the inventors of the patent I am writing...
Google to Use Distance from Mobile Location History for Ranking in Local Search

Google to Use Distance from Mobile Location History for Ranking in Local Search
Nov 18, 2016
by Bill Slawski
Does Mobile Location History Affect Local Search Ranking? Ranking factors for local search (and Google Maps...