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Recent Posts

Conductor Searchlight Review

Conductor Searchlight Review
Apr 13, 2016
by Matt Parker
Many of the handiest and most frequently used tools for SEO research or analysis are free…and...
Schema.org Extensions and Entities

Schema.org Extensions and Entities
Apr 04, 2016
by Bill Slawski
Schema.org is a joint effort between Google, Bing, Yahoo, and Yandex to help people create and...
A Beginner's Guide to Local SEO

A Beginner’s Guide to Local SEO
Mar 22, 2016
by JR Ridley
It's the question business owners have been asking throughout history: how do I get more customers...
How Google May Interpret Queries Based on Locations and Entities (Tested)

How Google May Interpret Queries Based on Locations and Entities (Tested)
Mar 02, 2016
by Bill Slawski
I like visiting small towns and exploring their history. I grew up near Princeton, New Jersey,...
How Location May Influence Search Results in Google

How Location May Influence Search Results in Google
Feb 19, 2016
by Bill Slawski
Search engines like Google or Bing or Yahoo often respond to searches with lists of web...
How to Create a Knowledge Panel for Your Organization

How to Create a Knowledge Panel for Your Organization
Feb 11, 2016
by Daniel Russell
Google first introduced the knowledge panel (“KP”) in 2012, and it has graced the top of...
Where Did In-Depth Articles Go in Google Search Results?

Where Did In-Depth Articles Go in Google Search Results?
Jan 20, 2016
by Bill Slawski
In August of 2013, Google introduced a search feature they called In-Depth articles, writing about them...
Classifying Queries as Entity Triggering Queries or Description Triggering Queries

Classifying Queries as Entity Triggering Queries or Description Triggering Queries
Jan 08, 2016
by Bill Slawski
When Google answers queries from searchers, it may first classify the queries it responds to when...
How to Build your Digital Presence from Scratch

How to Build your Digital Presence from Scratch
Dec 15, 2015
by Daniel Russell
One of the first full-blown marketing efforts I directed was for an online software called Attentiv....
New Google Freshness-Based Ranking Patent

New Google Freshness-Based Ranking Patent
Nov 20, 2015
by Bill Slawski
Rankings for pages in search results might be boosted or demoted based upon a decision by...