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Recent Posts

Microsoft Patents Food Logging via Images

Microsoft Patents Food Logging via Images
May 24, 2018
by Bill Slawski
Microsoft Targets Food Logging of Nutritional Meals I've been trying to watch what I am eating...
How Google's Job Search Engine Uses Machine Learning

How Google’s Job Search Engine Uses Machine Learning
Apr 26, 2018
by Bill Slawski
I've had some people ask me recently why I think it is important to share patents...
Google Granted Patent for 'Predicting User's Needs for a Particular Context'

Google Granted Patent for ‘Predicting User’s Needs for a Particular Context’
Apr 13, 2018
by Bill Slawski
Stop Guessing Query Terms and Start Predicting User's Needs Usually, when someone uses a search engine,...
How Google May Determine Similar Local Entities

How Google May Determine Similar Local Entities
Jan 29, 2018
by Bill Slawski
Local Search is Filled with Local Entities Having Local Significance Google's Local Search is more semantic-based...
Google Shows Us Context is King When Indexing People

Google Shows Us Context is King When Indexing People
Dec 11, 2017
by Bill Slawski
Context is King Sometimes, you'll see someone writing about SEO say that "Content is King". But...
Google Searching Television?

Google Searching Television?
Nov 15, 2017
by Bill Slawski
A couple of years ago, I wrote a post about how Google might track TV viewing,...
How Google Finds App Store Spam

How Google Finds App Store Spam
Nov 01, 2017
by Bill Slawski
Google is hunting for app store spam in the Play store among the applications available there....
At Google Local Expert Reviews May Boost Local Search Results

At Google Local Expert Reviews May Boost Local Search Results
Oct 20, 2017
by Bill Slawski
[caption id="attachment_4701" align="alignnone" width="608"] Reviews offering a ranking Boost?[/caption] In the Past, Google Has Hinted Reviews...
Effectiveness and Affinity as Search Ranking Signals (Better Search Experiences)

Effectiveness and Affinity as Search Ranking Signals (Better Search Experiences)
Sep 25, 2017
by Bill Slawski
A blog post at Search Engine Roundtable last week told us that Google's Ranking Algorithms Dynamically...
4 Steps to Get a Local Knowledge Panel (plus a case study)

4 Steps to Get a Local Knowledge Panel (plus a case study)
Sep 21, 2017
by Chris Long
Local Knowledge Panels are crucial for brand searches. They help users find key information about local...