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Recent Posts

five people working together on a project using sticky notes on a table

How to Use Interactive Content and Improve SEO
Jan 27, 2022
by Deja Roberts
Have you ever visited a website’s landing page and felt so underwhelmed with the content that...
4 Tips for Crafting Email Pitches That Grab Journalists’ Attention

4 Tips for Crafting Digital PR Email Pitches That Grab Journalists’ Attention
Aug 24, 2021
by Bre Lewis
In today’s world, we get more than a handful of emails each day. From friends and...
5 Link Building Terms Defined for Industry Newcomers

5 Link Building Terms Defined for Industry Newcomers
Aug 09, 2021
by Caroline Watkins
Taking on a new job can be both exciting and overwhelming 一 taking on a new...
How to Stay on Top of Trends for Campaign Inspiration

How to Stay on Top of Trends for Campaign Inspiration
Jun 21, 2021
by Jillian Fellows
It’s essential that your content is newsworthy and worth a journalist’s time in order to have...
Benefits of Link Building - What Is It & Why Do It

What is Link Building and What are the Benefits?
Jun 08, 2021
by Tina Irizarry
One of the common questions people new to digital marketing ask is related to Link Building. ...
7 Myths About Pitching Journalists

7 Myths About Pitching Journalists
Jun 01, 2021
by Kalina MacKay
Whether it’s your first time or 5,000th-time sending outreach, knowing how to pitch journalists can be...
How to Write Content that Gets Media Coverage - Content Writing Tips

How to Write Content that Gets Media Coverage – Content Writing Tips
May 17, 2021
by Mike Miller
You’ve brainstormed with your team, selected a promising content campaign idea, collected mountains of data, and...
4 Reasons Why Your Link Building Campaign Isn’t Building Backlinks

4 Reasons Why Your Digital PR Campaign Isn’t Building Backlinks
Nov 20, 2020
by Rebecca
Creative campaigns with a digital PR component are an investment, both in time and money.  So,...
Before You Hit Send: How to Maximize Your Outreach Preparation

Before You Hit Send: How to Maximize Your Outreach Preparation
Sep 14, 2020
by Kalina MacKay
Pitching is about more than sending emails, crossing your fingers, and hoping for the best. When...
What Our Team Learns By Switching Job Roles Every Year

What Our Team Learns By Switching Job Roles Every Year
Aug 13, 2020
by Devon Cameron
If you’ve ever seen The Parent Trap, you’re probably aware that switching places can be complicated...