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Recent Posts

How We Utilize Data To Improve Our Marketing Campaigns During COVID

How We Utilize Data To Improve Our Marketing Campaigns During COVID
Aug 10, 2020
by joshk
  The COVID-19 pandemic has impacted the lives and work of people worldwide, and the Go...
How To Pick Writers For Your Campaign

How To Pick Writers For Your Campaign
Jul 28, 2020
by Kara Taylor
So, you’ve been given a new campaign and you have an opportunity to knock this project...
Why it's Important to Build a Team with Diverse Career Backgrounds

Why it’s Important to Build a Team with Diverse Career Backgrounds
Jun 03, 2020
by Tina Irizarry
Digital marketing is an interesting industry, specifically the link-building aspect of it. I try to explain...
Here’s Why You Should Handoff Your Pitch to Another Team Member

Here’s Why You Should Handoff Your Pitch to Another Team Member
May 12, 2020
by Alex Gaines
In a recent blog post, I briefly covered a strategy the content promotion team here at...
8 Common Questions About Link Building Answered

8 Common Questions About Link Building Answered
May 08, 2020
by Emily
When they hear the term link building, many digital marketers think of tactics like blogger outreach...
Offensive Content Classification at Google

Offensive Content Classification at Google
May 06, 2020
by Bill Slawski
Sometimes Some Words May Be Offensive or Non-Offensive Based on How They Are Used In some...
A Digital PR’s Guide to Using Google Alerts

A Digital PR’s Guide to Using Google Alerts
May 05, 2020
by Rebecca
Digital marketers are able to track an insane amount of keywords, mentions, rankings, and more with...
Six Head-Turning Visual Data Formats For Content Marketing

Six Head-Turning Visual Data Formats For Content Marketing
Apr 23, 2020
by Audrey Small
In 2020, 70% of marketers are now actively investing in content marketing, which means a mass...
Pitching During a Pandemic

Pitching During a Pandemic
Apr 17, 2020
by Rebecca
An overview of media relations and how COVID-19 is affecting my approach to digital PR strategy. ...
5 Ways to Keep Your Content Strategy Flexible for a Changing Media Landscape

5 Ways to Keep Your Content Strategy Flexible for a Changing Media Landscape
Apr 03, 2020
by Erica Prush
As content marketers, we know firsthand how important it is to possess a certain level of...