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How We Utilize Data To Improve Our Marketing Campaigns During COVID

How We Utilize Data To Improve Our Marketing Campaigns During COVID

  The COVID-19 pandemic has impacted the lives and work of people worldwide, and the Go...
How To Pick Writers For Your Campaign

How To Pick Writers For Your Campaign

So, you’ve been given a new campaign and you have an opportunity to knock this project...
Why it's Important to Build a Team with Diverse Career Backgrounds

Why it’s Important to Build a Team with Diverse Career Backgrounds

Digital marketing is an interesting industry, specifically the link-building aspect of it. I try to explain...
Here’s Why You Should Handoff Your Pitch to Another Team Member

Here’s Why You Should Handoff Your Pitch to Another Team Member

In a recent blog post, I briefly covered a strategy the content promotion team here at...
8 Common Questions About Link Building Answered

8 Common Questions About Link Building Answered

When they hear the term link building, many digital marketers think of tactics like blogger outreach...
Offensive Content Classification at Google

Offensive Content Classification at Google

Sometimes Some Words May Be Offensive or Non-Offensive Based on How They Are Used In some...
A Digital PR’s Guide to Using Google Alerts

A Digital PR’s Guide to Using Google Alerts

Digital marketers are able to track an insane amount of keywords, mentions, rankings, and more with...
Six Head-Turning Visual Data Formats For Content Marketing

Six Head-Turning Visual Data Formats For Content Marketing

In 2020, 70% of marketers are now actively investing in content marketing, which means a mass...
Pitching During a Pandemic

Pitching During a Pandemic

An overview of media relations and how COVID-19 is affecting my approach to digital PR strategy. ...
5 Ways to Keep Your Content Strategy Flexible for a Changing Media Landscape

5 Ways to Keep Your Content Strategy Flexible for a Changing Media Landscape

As content marketers, we know firsthand how important it is to possess a certain level of...