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Recent Blog Posts

The Google Assistant and Context-Based Natural Language Processing

The Google Assistant and Context-Based Natural Language Processing

The Google Assistant and Context-Based Natural Language Processing in a Dialog System I recently wrote about...
How to Build a Thorough Media Outreach List

How to Build a Thorough Media Outreach List

When promoting a content campaign for a client, it is always important to have an extensive...
Common SEO Missteps When Launching a Website

Common SEO Missteps When Launching a Website

There are infinite reasons to redesign or redevelop a website. I won’t get into them all...
Google Automated Assistant Search Results

Google Automated Assistant Search Results

It's interesting watching how automated assistants are evolving at search engines. A recent study that is...
When Should You Run An A/B Test?

When Should You Run An A/B Test?

A/B testing is a powerful tactic that allows digital marketers to run experiments and collect data...
6 Tips to Help You Get the Most from Your Google Responsive Search Ads

6 Tips to Help You Get the Most from Your Google Responsive Search Ads

In 2018, Google introduced Responsive Search Ads (RSAs). In addition to Expanded Text Ads, RSAs allow...
Rewriting Queries Based Upon Entities at Nearby Locations

Rewriting Queries Based Upon Entities at Nearby Locations

After some testing, this post is primarily about being persistent and willing to test new things...
Query Pattern Generation at Google

Query Pattern Generation at Google

How Queries May Determine Intent Classifiers When someone is searching for something, they will type a...
5 Quirky and Useful Lorem Ipsum Generators

5 Quirky and Useful Lorem Ipsum Generators

Lorem ipsum dolor sit… are you getting tired of using the same strange language for placeholder...
How to Map 301 Redirects to Relevant Content

Redirect Mapping: How to Create 301 Redirect Maps

Redirecting broken links to live pages on your website is a great way to “reclaim” lost...