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Recent Blog Posts

How Might Google Extract Entity Relationship Information from Q&A Pages?

How Might Google Extract Entity Relationship Information from Q&A Pages?

How helpful might question and answer websites be in providing a search engine with information about...
How My Humanities Degree Prepared Me for a Career in Digital Marketing

How My Humanities Degree Prepared Me for a Career in Digital Marketing

In March of my sophomore year of college, I had a decision to make—and it was...
When Google May Add Geographic Locations for Entities to SERPs

When Google May Add Geographic Locations for Entities to SERPs

Sometimes Google rewrites titles to Web Pages. If you search for the Space Needle in Seattle,...
Answering Questions Using Knowledge Graphs

Answering Questions Using Knowledge Graphs

Knowledge Graphs are Becoming More Popular I'm seeing several articles, and a patent about answering questions...
5 Steps to Launching a Successful Google Ads Campaign

5 Steps to Launching a Successful Google Ads Campaign

Creating Google Ads campaign strategies is always exciting, but can be a bit daunting, especially if...
An Intro to Your First Link Building Campaign

An Intro to Your First Digital PR Campaign

No matter how many courses you’ve taken or tutorials you’ve watched on YouTube, nothing prepares you...
Google's New Universal Search Results

Google’s New Universal Search Results

The New Universal Search Results Since June of 2007, Google has been showing Universal Search Results....
The 2019 Go Fish Digital Reporter Pitching Survey

The 2019 Go Fish Digital Reporter Pitching Survey

Love it or hate it, pitching is a key component to public relations and digital marketing....
How to Overcome Brainstorming Block

How to Overcome Brainstorming Block

On my team, every good campaign begins with a fruitful brainstorm. Believe it or not, some...
How May Google Incorporate User Habits Into Search?

How May Google Incorporate User Habits Into Search?

Just How Might Google incorporate User Habits Information into Search? They have patented collecting information about...