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Recent Blog Posts

Using the Heart Framework to Plan

Using the Heart Framework to Plan, Track, and Measure Goals on Your Site?

How Does Google Use the Heart Framework to Set Goals for Their Sites? I often write...
Google Phrase-Based Indexing Updated

Google Phrase-Based Indexing Updated

Google has updated one of their most important patents today What Phrase-Based Indexing Covers When a...
Microsoft Patents Food Logging via Images

Microsoft Patents Food Logging via Images

Microsoft Targets Food Logging of Nutritional Meals I've been trying to watch what I am eating...
Disambiguating Search Input Based On Context of Input

Disambiguating Search Input Based On Context of Input

"Hey Google; New York, New York!" Google hears a query for "New York, New York." Does...
How Google's Job Search Engine Uses Machine Learning

How Google’s Job Search Engine Uses Machine Learning

I've had some people ask me recently why I think it is important to share patents...
Google Granted Patent for 'Predicting User's Needs for a Particular Context'

Google Granted Patent for ‘Predicting User’s Needs for a Particular Context’

Stop Guessing Query Terms and Start Predicting User's Needs Usually, when someone uses a search engine,...
My Fifth Post About Context at Google: Adding Context Facts to Question Answers (Updated)

My Fifth Post About Context at Google: Adding Context Facts to Question Answers (Updated)

Context Facts Tell Us How Entities are Related Google provides an example of how a site...
5 Content Marketing Mistakes You’re Probably Making

5 Content Marketing Mistakes You’re Probably Making

With the exponential growth in content marketing, there’s a lot of competition out there and ensuring...
Answering Questions with Structured Data

Answering Questions with Structured Data

Only the Facts, Fast Back in 2005, The Official Google Blog published a post called, Just...
Everything I know about Project Management I Learned from my Kids

Everything I know about Project Management I Learned from my Kids

Married couples with kids were once the majority of the population, but that percentage has declined...