SEO Moves From Keywords to Ontologies and Query Patterns
From Keywords to Ontologies Using Query Patterns When we ask Google, "How tall is Barack Obama,"...
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3 SEO Tips for When Your Industry Sees a Boom
Data is crucial in the SEO field. We all know that. But, knowing where the...
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Recent Blog Posts
6 Times Branded Keywords Should Be Part of Your PPC Strategy
When should you bid on your own company name? One of the most frequent questions I...
Google Changes How they Understand Place Names in a Knowledge Graph
Place Names in Google's Knowledge Graph Before Google had a Knowledge Graph, it had built a...
Something Old, Something New: Is Originality Overrated?
No idea is original. Unfortunately, that might sound a little pessimistic or a little insulting. Either...
Related Entity Scores in Knowledge Based Searches
"The perfect search engine would understand exactly what you mean and give you back exactly what...
How Google May Determine Similar Local Entities
Local Search is Filled with Local Entities Having Local Significance Google's Local Search is more semantic-based...
How to Improve Your TripAdvisor Rating: 6 Do’s and Don’ts
For business owners in the travel & hospitality industries, TripAdvisor has become much more than an...
4 Ways to Think Outside the Box When Promoting Your Digital PR Content
So, you’ve got a great piece of content for your site — now what? Effectively promoting what...
Google Shows Us Context is King When Indexing People
Context is King Sometimes, you'll see someone writing about SEO say that "Content is King". But...
Expect to See More Mobile Geofences
How is a Mobile Geofence used? Imagine you drive to a location, and your phone starts...