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Recent Posts

How an Automated Assistant May Respond to Queries from Children

How an Automated Assistant May Respond to Queries from Children

We've been seeing a few patents from Google about how their automated assistant works. Recent Posts...
Optimizing For Answer Box Featured Snippets in 5 Steps

Optimizing For Answer Box Featured Snippets in 5 Steps

What is a Featured Snippet? A featured snippet, also known as an “answer box”, is a...
Google Using Website Representation Vectors to Classify with Expertise and Authority

Google Using Website Representation Vectors to Classify with Expertise and Authority

Added (2020-02-23) Questions and Answers: A few questions about this Website Representation Vectors patent and some...
Have Teachable Moments at Google Been Replaced with Related Questions?

Have Teachable Moments at Google Been Replaced with Related Questions?

Was Google to Help Searchers find Search Results with Teachable Moments? Google was granted a patent...
How Google May Map Image Queries

How Google May Map Image Queries

Mapping Image Queries at Google Many people have phones with cameras in them. Searching with photos...
Common SEO Missteps When Launching a Website

Common SEO Missteps When Launching a Website

There are infinite reasons to redesign or redevelop a website. I won’t get into them all...
Google Automated Assistant Search Results

Google Automated Assistant Search Results

It's interesting watching how automated assistants are evolving at search engines. A recent study that is...
Rewriting Queries Based Upon Entities at Nearby Locations

Rewriting Queries Based Upon Entities at Nearby Locations

After some testing, this post is primarily about being persistent and willing to test new things...
Query Pattern Generation at Google

Query Pattern Generation at Google

How Queries May Determine Intent Classifiers When someone is searching for something, they will type a...
How to Map 301 Redirects to Relevant Content

Redirect Mapping: How to Create 301 Redirect Maps

Redirecting broken links to live pages on your website is a great way to “reclaim” lost...